mucHabilis | Orchestrating Co-Creation Networks

To build a solution that actually worked for both sides, I conducted a deep ethnographic dive:

• Ecosystem Mapping: Analyzed 37 stakeholders across design, craft, and market sectors.

• Methods: In-depth interviews, Service Safaris, and Netnography (Fly-on-the-wall) during a global pandemic.

• Insights: I identified that designers spend too much time scouting, while artisans lack a specialized space to showcase their technical "Habilis" (skills) to the creative industry.

mucHabilis is a crowdsourcing-based mobile ecosystem that reduces the friction of collaborative production.

Key Features:

• Trade-Based Matching: Designers search for specific artisan trades (carpentry, textiles, ceramics) with verified technical capacities.

• Requirement Synchronization: A standardized flow to define project requirements, budgets, and timelines, reducing common misunderstandings in co-creation.

• Inclusive UX: An interface designed for two very different user personas: the "Space Specialist Designer" and the "Contemporary Urban Artisan."

Unlike many design projects, this included a full 5-year Financial Projection and a Business Model Canvas to ensure long-term viability:

• Value Capture: Created a model where the platform facilitates the link and provides the framework for contract safety.

• Social Impact: Designed to preserve Intangible Cultural Heritage by inserting artisans into the contemporary creative economy autonomously.

"This project proves my ability to take a complex social and industrial problem and transform it into a high-fidelity digital product. It highlights my mastery of the Double Diamond process and my capacity to design not just an app, but a sustainable business ecosystem that balances social impact with market efficiency."

WIREFLOW + ECOSYSTEM MAP + ARCHICTECTURE + SERVICE BLUEPRINT + CONCEPT + BUSINESS MODEL CANVAS